Net car subsidies reduce the price advantage, no longer retain the hearts of people into a problem (-masa-c

Net car subsidies reduce the price advantage, no longer retain the hearts of the people as a problem, in the legal status of the network or car will usher in a greater survival challenge. These two days, some media reported that, in the crazy mode of burning money, easy to serious losses, from the third quarter began to reduce subsidies. As the boss of the car industry, the present discount rate is not as good as the previous one. Subsidies reduce, consumers feel that the car is expensive to ride the net, the owners found that incentives shrink, the industry chain loose. Insiders said that when the car lost the biggest trump card subsidies, even if they have a regular military name, the future rely on what to retain customers? Platform to reduce subsidies to get rid of difficulties, recently reported that, due to easy to return to activities increasingly weak, the user willingness to reduce, crazy subsidies brought about by the "side effect" began to show: Japan orders fell 50% during the peak period. In addition, it is reported that easy to return to the weak activities so that its cash flow gradually reduced, leading to problems in the capital chain. Public data shows, LETV investment in October 2015 to $700 million the amount to get into easy to share, a 70% stake. With this gold owner, it is easy to launch the "charge 100 to send 100 activities", until June this year announced the end. However, in the second half of this year, subsidies tend to decline. The July launch of the "eco charge back", user recharge, rebate into various commodities as vouchers. In response, it is easy to respond to rumors called rumors, and that the company does not have similar business documents, suspect someone intentionally for it. Although the truth remains to be seen, it is undeniable that the crazy subsidies are not only easy to get trapped, other platforms are also in a loss situation. Data show that in 2015, China’s special car industry subsidies only burn about 20000000000 Yuan, of which, in 2015 lost 10 billion yuan, excellent step loss of $1 billion in china. In order to get rid of the difficulties, the small and good step this year also gradually canceled the original subsidies, especially after the two announced the merger. Participants watched the change in subsidies, which led to a rise in prices, while the franchise drivers saw their income drop because of shrinking incentives. Citizen Wang told reporters, from home to the unit, one-way about 12 kilometers. In the past, the fare of the drop express was not more than 30 yuan. When the bill was recently checked, it rose to 39 yuan – "I thought I was wrong. How could it be so much?"" He said. It seems that after the car is legally registered from the net, there is no discount if there is a low discount for calling the car." White collar Miss Zhang also reflects, in the past by express train has 50 percent off, 20 percent off coupons, also have 5 yuan to 10 yuan coupons, now very few. When reporters on preferential reduction, price rise and other issues call drops, drops said, express Shanghai this year there was a price adjustment, in March, after the price has not changed. There is no explicit response to the problem of reduced incentives. Subsidies also directly affect the network to join the car drivers. Shanghai a large car rental company responsible person told reporters, the vehicle and drop, excellent step, easy to platform have cooperation. Recently, drivers generally reflect the rewards of various platforms

网约车补贴减少价格优势不再 留住人心成难题 在取得合法地位后,网约车或将迎来更大生存挑战。这两天,有媒体报道称,在疯狂的烧钱模式下,易到出现严重亏损,从第三季度开始降低补贴力度。而作为网约车行业的老大,目前滴滴和优步的优惠幅度也不如从前。补贴减少,消费者感到乘坐网约车贵了,加盟车主发现奖励缩水了,行业上下链条出现松动。业内人士表示,当网约车失去烧钱补贴的最大王牌时,就算它们有了正规军名份,未来靠什么留住客户?平台减少补贴摆脱困境近日有报道称,由于易到充返活动日渐疲软,用户乘车意愿降低,疯狂补贴带来的“副作用”开始显现:日订单较高峰时期下滑50%。此外,报道称易到疲软的充返活动让其现金流逐渐缩减,导致资金链出现问题。公开资料显示,乐视在2015年10月以7亿美元投资额入股易到后,获得后者70%的股权。有了这个金主之后,易到推出“充100送100活动”,直到今年6月才宣布结束。不过,今年下半年,易到补贴力度开始有所下降。7月推出“生态充返”,用户充值后,返利变成了各种乐视系商品抵用券。对此,易到回应称是谣言,并表示该公司内部没有类似经营文件,怀疑有人故意为之。尽管真相有待观察,但不可否认的是,疯狂的补贴不仅令易到受困,其它平台也陷入亏损境地。数据显示,2015年中国专车行业仅补贴就烧掉200多亿元,其中,滴滴2015年亏损超100亿元,优步在中国亏损10亿美元。为了摆脱困境,滴滴和优步今年以来也逐渐取消了原先普发的补贴,特别是在两者宣布合并后。参与各方静观其变补贴力度降低,带给消费者的是价格涨了,而加盟司机们因为奖励缩水,发现自己的收入降了。市民王先生告诉记者,从家里去单位,单程约12公里。以往乘坐滴滴快车的费用一般不会超过30元,最近结账时发现涨到了39元———“我以为自己看错了,怎么会这么多?”他说。“好像就是从网约车合法后,只要叫车就有的低折扣优惠券就没有了。”白领张小姐也反映,过去乘坐快车有5折、8折优惠券,也有5元至10元不等的优惠券,现在已经很少了。当记者就优惠力度减小、价格上涨等问题致电滴滴时,滴滴方面表示,快车上海今年确实有过一次调价,是在3月份,之后价格没有变过。对于优惠力度减少的问题,没有给予明确回应。补贴减少也直接影响到网约车加盟司机。沪上某大型汽车租赁公司负责人告诉记者,旗下的车辆和滴滴、优步、易到平台都有合作。最近司机普遍反映各家平台奖励都在缩水,接单量也有所下降,其中易到更为明显一些。一旦网约车没有价格优势,各方将如何选择?消费者的普遍观点是,如果没有更好的乘坐体验,或将选择出租车;加盟司机则比较直接,“哪家给的钱多就去哪家”。未来将比拼服务深度在业内专家看来,在吸引了“天量”用户后,滴滴、优步等平台流量聚合和用户粘性已基本稳固。短期来看,这些平台的优惠活动还会继续,但补贴恐怕不会长久。经过多年市场培育,他们开始追求止损盈利的商业模式,最终网约车的价格可能不再那么“亲民”。当疯狂补贴“烧钱”的时代过去,当低价不再是网约车的最大“王牌”时,何如留住客户恐怕是行业面临的最大难题。业内人士认为,网约车新政的出台,肯定会促动市场竞争格局改变。价格优势不再明显的当下,用服务和品质赢得客户才是网约车市场未来的出路。对于用户来说,价格是选择网约车的主要因素,但叫车时间、打车成功率、安全舒适的服务也是用户关心的问题。深挖用户体验,提供更高效且有品质、有差异化的服务,才是留住用户的最根本所在。 关注网约车新规落地 专家:各地视情况约束异地网约车 (该视频仅供延展。)动动手指,随时查询交通违法! 扫一扫下方二维码,关注腾讯大申网! 欢迎关注腾讯大申网微信(微信号:dashenw)相关的主题文章: